Abbreviations & Definitions

An algorithm is a step-by-step procedure for solving a problem or performing a computation. It is a finite sequence of instructions that can be carried out in a specific order to achieve a desired outcome. Algorithms are used in many different fields, including mathematics, computer science, engineering, and business.

"An algorithm is a set of instructions for solving a problem or accomplishing a task. One common example of an algorithm is a recipe, which consists of specific instructions for preparing a dish or meal." (Investopedia)

AI — Artificial Intelligence — is the "great big data promise" that may or may not be beneficial as applied in big data targeting of advertising. (More AI specific terms.)

AI/PA — Artificial Intelligence Personal Assistant — ChatGPT, BingChat, Bard, and more to come. These are AI-driven "Large Language Models" (LLM) using "natural language processing" (NLP) programs to perform an even greater range of activities than the previous generation of "voice-activated personal assistants" (VAPAs). And the rate of adoption of these AIPAs is astronomical.

A brand is "the specific set of perceptions/expectations triggered in the consumer's mind whenever the brand is encountered. The more specific the perceptions/expectations the more valuable the brand."

Is exactly what it sounds like — marketing that is aligned with what consumers want instead of what consumers don't want. Consumers want — truth, transparency, privacy, service. Consumers don't want — more interruptions, ads that track them, fraud, misleading information.

From Investopedia:

• A free market is one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system, without government intervention.
• A key feature of free markets is the absence of coerced (forced) transactions or conditions on transactions.

Key words: "voluntary" without "intervention" or "coercion" (manipulation).

From ScienceDirect, June 2022:

• The Fifth Industrial Revolution, or 5IR, encompasses the notion of harmonious human–machine collaborations, with a specific focus on the well-being of the multiple stakeholders (i.e., society, companies, employees, customers).

"The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person." (Wikipedia)

At any time someone wants or needs something; a synonym for "point-of-need" (PON). (Cambridge Dictionary)

The information brand "Pedia" generates the most powerful, authentic, and organic perception of "independent third-party, higher authority" in consumers' minds, based on a combination of complementary cognitive heuristics and biases — the "representativeness heuristic," the "availability heuristic," the "framing bias," and the "confirmation bias" — that are difficult to overcome because they are the result of "System 1 thinking," stemming from the near universal use of the word "encyclopedia" around the world.

While it may sound tempting to "use" these perceptions of "independent third-party higher authority" as an exploitive deception — that would be the stupidest, short-sighted waste of a rare opportunity to gain a substantial and long-lived credibility advantage over the competition by simply "fulfilling" the perceptions.

The point at which information that seeks us, without our permission, interrupts whatever we are doing with information that may or may not be of interest to us. SBT seeks to use surveillance, targeting and manipulation to reduce "uncertainty" (choice) of consumers.

A synonym for "on-demand." Exactly what you want, exactly when you want it — @ your PON. When you intentionally seek something and you find it @ your PON.

"Marketer 'signal loss' is a term used to describe the decline in the ability of marketers to track and measure the effectiveness of their campaigns. This is due to a number of factors, including:

The deprecation of third-party browser cookies. Third-party cookies have long been the primary way that marketers track users across the web. However, privacy-focused changes to web browsers, such as Safari and Firefox, have restricted the use of third-party cookies. This has made it more difficult for marketers to track user behavior and attribute conversions to their campaigns.

The rise of ad blockers. Ad blockers are software programs that prevent users from seeing ads on websites and apps. The popularity of ad blockers has increased in recent years, as users have become more concerned about privacy and online tracking. This has made it more difficult for marketers to reach their target audiences.

The increasing fragmentation of the digital landscape. Users are spending more and more time on a variety of different digital devices and platforms. This makes it more difficult for marketers to reach their target audiences with a consistent message."

(Forbes, June 19, 2023.)

Surveillance-based tracking is exactly what it says — surveillance, tracking and targeting used to manipulate consumers into doing something they otherwise would not do. This is done without consumers' knowledge, permission, control or recourse.

Voice Activated Personal Assistants (VAPAs) — Alexa, (Hey) Google, Siri, Cortana — just to name a few of the more well-known ones — and now you can add "Artificial Intelligence Personal Assistants" (AI/PAs) like ChatGPT, BingChat, Bard, and more. The speed of adoption of these latest AI-driven PAs is off the charts. Marketers better be paying close attention or it's game over.