The Foundation
Dr. Joseph D. Park
1906 – 1988

Renowned organofluorine chemist and professor at the University of Colorado-Boulder. Earned his Ph.D. from The Ohio State in 1937. An apprentice engineer under Thomas Midgley, Dr. Park could be counted among those responsible for the effects of CFCs on the earth's ozone layer. He was also a pivotal architect of modern Korea's educational and industrial partnership. President of KAIST (Korea Advanced Institute of Science and Technology) from 1972–1974.

Bernice "Bong Hee" Kim
1911 – 1993

English and semantics teacher. Earned her Master's degree from the University of Hawaii in 1937 — when there were few people, much less Korean women, pursuing graduate degrees. Her 1937 Master's thesis, The Koreans in Hawaii, is one of the earliest sources tracing how Koreans first emigrated to Hawaii in 1903–1905, and on to the rest of the United States. (ref 1, ref 2)

The Education

EJ Park's childhood memories include a massive dictionary that was so big it sat on its own stand with wheels, a complete set of the Encyclopedia Britannica that was impossible to read without the aforementioned dictionary, and his own lab bench in his father's chemistry laboratory at the University of Colorado. With such teachers as parents, His education was literally 24/7/365 — with scientific methodology from one side and semantics from the other.

"There was never a question about how or why something worked that my father couldn't explain — including diagrams on his favorite media — paper napkins. And although there were times when you wished you hadn't asked the question in the first place, you always learned something you didn't know — even if, by the end of the answer, you really didn't care anymore. It was like having my very own 'Mr. Wizard' — a view I know many of my father's students shared."

— EJ Park

Although Dr. Park rarely taught undergraduates, occasionally he would teach a Chem 101 introductory class — which would be instantly filled with a long waiting list because of student word-of-mouth. In the class, Dr. Park would ask students to bring in various household items and he would explain the role of chemistry in everything from drain cleaner to baking soda to plastic wrap to aerosol sprays and Scotch tape.


Dr. Joseph D. Park — Legacy

EJ Park's father was recruited by the US (Johnson administration) and Korean governments to bring his unique skills, experience, and vision to create the post-Korean War partnership between Korea's educational system and its emerging industry — patterned after his own career, where his time was spent constantly moving back and forth between industry and academia, never losing sight of his personal view of the role of education: to apply what you have learned in order to make a difference in the real world.

All of his graduate students were assigned research projects from Dr. Park's industry contacts, and he would even delay the final oral exams until the student had a firm offer of employment. (See page 389 of Origins of Korean State Science, by John Paul DiMoia.)

There is little doubt that Dr. Joseph D. Park's contribution and vision had much to do with the technical and industrial excellence that is Korea today. His "suggestion" in 1970 for Korea not to join the Patent Cooperation Treaty (PCT) served the country well. Korea did not sign the treaty until 1984.

Bernice "Bong Hee" Kim — Legacy

EJ Park was never able to sit in on one of his mother's classes, as she retired from teaching to start the family — however from his experiences at home and meeting some of his mother's former students, he knew that she too was a terrific teacher — albeit more strict and authoritarian in her method than his father.

As a young, female Korean teacher in the Honolulu public school system in the 1940s, Eric's mother was given the not-so-great assignments — with mostly what you would today call "problem students." Picture a five foot two, 98-pound woman collecting switchblades and other non-education related paraphernalia every day before class.

"I know you're thinking the same thing I did when I heard these stories — no way, right? And that's what I thought whenever my mother would tell her stories about the depression and how hard it was and how 'everything cost a nickel'…until one day she told me to go up to our attic and bring down the box with all the weapons she had confiscated over the years. And it was a pretty heavy box with at least 25 switchblades of various sizes, slingshots, and some other devices that were definitely not school supplies."

— EJ Park
"It's difficult to imagine that anyone carrying these weapons to school could ever amount to anything — but having met the judges, lawyers, and teachers that were once my mom's students, you understand the difference education and the right teacher can make in a person's life path."

— EJ Park

The Throughline

EJ Park says: "Looking back, it appears that there is a logical step-by-step progression that has brought me to this place and time with the ideas that I've developed over the years."

"I have always been haunted by my father's favorite quote — 'to see what everybody has seen, but to think what no one has thought' by one of my father's acquaintances, Albert Szent-Györgyi — actually 'haunted' isn't the right word — more like 'pounded into my brain' would be more accurate."

— EJ Park

"I was raised in an ether of scientific method and semantics — to question everything, apply logic and imagination to determine hypotheses, then rigorously test those hypotheses and follow the results wherever they might lead," states Park.

While not explicitly demanded of him, it certainly seemed expected — although his parents were genuinely concerned when so much of their son's thinking was "outside the box," and often caused problems.

The Pedia Credibility Algorithm is the end result of asking a simple question: "Why do marketers provide marketing that consumers don't want instead of providing marketing that consumers want?"

The framework that came from this foundation.

Thirty years of development, documented from the first online encyclopedia to a mathematically certain law of marketing.